bayedsolid Chapter 513 Storefront Promotional Tactics
Chapter 513 Storefront Promotional Tactics
A few days later, the group returned from the Yanqian Mountains. On the way, they met up with Grand Tutor Zhou and Ren Zu'an in a valley, and then they set off back in a grand procession.
This time, instead of returning to Medicine King Valley, the Grandmaster directed the Old Dragon to take everyone to the back mountain of a temple on the outskirts of Beijing.
After that, the group split into three groups.
The first group, consisting of new recruits from Medicine King Valley, returned to Medicine King Valley on their own to continue their cultivation.
The second group, led by Grand Tutor Zhou, quietly returned to the Zhou Family Academy.
The third group, the girls' group, will stay at the temple for a day or two to rest, and wait for the female elders of the Wen family to send someone to pick them up the following day.
After parting ways, the Grandmaster and Ye Jingchuan rode the old dragon and flew straight to Xingyu City.
......
Xingyu City is located in the Qiliqu area, outside the Seventh Ring Road in the south of the city.
The land that was once trampled flat by the beast tide has been completely transformed. Now, a large mansion has been built against the south side of the wall, with a plaque at the entrance that reads "Wenfu" (文府). The mansion's entrance is on the east side, while the west side shares a wall with the neighbors.
To the north of the residence are five shops facing the street, each with an area ranging from 200 square meters to over 80 square meters.
These shops have just been renovated.
The largest room is located on the west side, and the sign at the entrance reads "Wen Family Auction House".
Secondly, there were the Wen family's teahouse, general store, ritual implements shop, and elixir shop.
Today marks the first day of official business for the Wen family's four shops, excluding the auction house.
Wen Qikang bought several strings of the longest, biggest, and loudest firecrackers and set them off noisily for a long time. The firecracker papers were piled up all over the ground. Only a few people occasionally passed by on the street corner, glanced at them from afar, and no one came this way.
This shows how remote and sparsely populated this land is!
In Xingyu City, most of the large shops selling pills and magical artifacts are concentrated in the city center. The shops of first-class aristocratic families are also crowded within the third ring road of the city. Only second- or third-rate families or unknown shops are located outside the fourth or fifth ring road.
No matter how wealthy a family is, they wouldn't open a shop outside the Seventh Ring Road in the south of the city!
Wen Qikang and Yao Changhao were well aware of this, but they refused to believe it!
Adhering to the belief that good wine needs no bush, they resolutely refused the Chu family's help and insisted on building their own house and shops on the same land, opening them on the same day.
A whole morning has passed, and not a single customer has come in.
Uncle Ren, who was guarding the grocery store, walked over to Wen Qikang with a frustrated expression and said, "Third brother, given the situation, when are we going to start implementing our backup plans?"
Yao Changhao comforted him, "Brother Ren, don't worry, it's almost lunchtime. Let's set off after everyone has eaten and drunk their fill."
After lunch, three groups of people came out of the Wen family mansion.
One group consisted of Ren Jinping and his brother, leading several tall and handsome young men. Each of them held up an advertising sign that read, "Wen Family Medicine Shop, Grand Opening Special Offer! Buy Now and Make a Profit!" The group formed a neat line, chanting slogans as they marched in unison toward North Street in the city center.
One group consisted of the Wei siblings leading four beautiful and well-proportioned female cultivators. These female cultivators all wore masks, which were actually portraits of the Four Beauties of ancient China. The beauties sang a promotional song for the opening of a business, and they swayed gracefully from side to side as they headed towards the East Street in the city center.
The remaining team consisted of Wang Xiaoquan and several young men selected from Sihe Mountain. Although these young men were not particularly handsome, they had an upright demeanor. They marched towards West Street with the dashing strides they had used during the Chinese military parade, and the opening promotion slogans they shouted were righteous and resonated with people.
This was Wen Qikang's backup plan.
He wanted to attract everyone's attention with handsome men and beautiful women, and then use his trump card after drawing everyone's attention.
These teams had already undergone training.
When they reached the main street in the city center where the crowds gathered, they began to perform at a deeper level.
The performances prepared by the different groups each had their own focus.
The small theater prepared by the first team was mainly for promoting the elixir shop.
Because of the previous chanting of slogans, many passersby had been turning their heads to look at them.
Amidst the bustling crowd, a young man, as if remembering something, called out to those around him, "Hey guys, I heard a new, affordable medicine shop opened near Qiliqu in the south of the city. We're going hunting in the mountains soon, how about we go check it out and snag some bargains?"
Another young man asked doubtfully, "Affordable? How affordable? It's not a scam, is it?"
The third young man patted his chest and said confidently, "Brother, who would dare to cheat people in Xingyu City? That's like asking for trouble!"
The fourth young man raised his hand and interrupted, "Affordable, affordable, fair to all, for the first three days of opening, all pills are 30% off! Other pill shops sell pills for 100 spirit stones a bottle, but here they're only 70! That's quite a difference!"
At this moment, many passersby gathered around, and someone took the opportunity to ask, "Really? If it sells for a thousand spirit stones a bottle, can I get it for seven hundred spirit stones?"
Some passersby, not wanting to miss out on the fun, jokingly asked, "Excuse me, does this affordable medicine shop sell Breakthrough Pills or Foundation Establishment Pills?"
Upon hearing this, a collective gasp rippled through the crowd. The onlookers, some gloating and others filled with concern, revealed their true feelings.
However, Wen Qikang and Yao Changhao had already rehearsed this question.
At this moment, Ren Jinping, the team leader, stepped forward and looked at the passerby who had just asked the question, saying, "Fellow Daoist, that's a good question. The Wen family's affordable pill shop is having a grand opening sale with another great benefit for everyone."
After pausing and glancing at the crowd, Ren Jinping announced loudly, "The Wen Family Auction House will hold its first auction in ten days. Breakthrough Pills will definitely be among the items up for auction, but..."
"Breakthrough Pill!!!"
A gasp of surprise erupted from the crowd. Someone, unable to contain themselves, urged, "But what? Tell me already!"
After whetting the appetite of the onlookers, Ren Jinping finally spoke: "Because this is the first time the Wen family has held an auction, they lack experience. Therefore, we plan to hold a small-scale, invitation-only auction with a limited number of attendees!"
"What do you mean?" Many people looked confused.
“It means…” the fifth young man chimed in, “It’s a targeted invitation auction. Targeted means that you need an invitation to participate in this small auction.”
"As for how to get this invitation, during the three days of the grand opening sale, anyone who spends a certain amount of spirit stones at the Wen family's shop will have a chance to win an invitation. For details, interested fellow cultivators can visit the shop for more information!"
Upon hearing this, the onlookers exchanged bewildered glances.
This is unheard of and unseen before. Can auctions really be done like this?
However, the Breakthrough Pill is truly attractive in Xingyu City.
So, the scene was quiet for only a moment before many people started calling out to their friends.
"Let's go, let's go check out the Wen family's shop. Let's go, let's go quickly."
"Damn it, it's worth it for me to stockpile other pills just for the Breakthrough Pill!"
"Hey, wait for me!"
"..."
In this way, the first team led by Ren Jinping successfully completed the publicity mission.
Meanwhile, a similar scene was playing out on East Street and West Street.
This is the concept of hunger marketing that Wen Qikang heard from Wen Wen.