bayedsolid Chapter 36 Playing Hard to Get! Who says MP3 players have to be cheap?
Chapter 36 Playing Hard to Get! Who says MP3 players have to be cheap?
Zhao Xiaohui's eyes lit up.
"That's a good idea!"
“Liang Qunfeng has been engaged in political and legal work in Handong for thirty years, and his connections are already deeply entrenched.”
"If Dad wants to govern Handong better, he must replace many key positions with his own people."
"Although Liang Qunfeng was somewhat nepotistic, he was never corrupt, making it impossible for anyone to take action against him."
"On the contrary, he was to step down to the second line, but his youngest son, Liang Wei, suddenly appeared and began to amass wealth like crazy, dragging many people who were originally honest and incorruptible into the mess."
"In this way, our dad became the top leader of Handong. As a new official, he can start with three major initiatives. The first one can be to use Liang Wei as a breakthrough point to launch a major anti-corruption campaign and complete a thorough purge."
Upon hearing this, Zhao Ruilong chuckled awkwardly.
What a familiar taste!
How familiar this feeling is!
In the original drama, Zhao Lichun was promoted in name but demoted in reality after leaving Handong, a place he had painstakingly built up over many years.
Sha Ruijin's arrival in Handong was nothing more than using anti-corruption to purge the Zhao family, wasn't it?
No wonder Zhao Ruilong in the original drama uttered that profound saying.
There aren't that many corrupt officials; it's all just infighting among you!
"In order to make the cleanup more thorough in the future, we should not only not interfere, but also give Liang Wei more room to maneuver. The more frantically he amasses wealth, the more people he can drag down with him."
Zhao Xiaohui raised an eyebrow.
"what do you mean?"
Zhao Ruilong took a sip of strong tea and smiled:
"The infrastructure construction sector has always been a hotbed of corruption. With the end of the year approaching, how can one not cultivate relationships if they want to secure projects next year?"
“You used to act as a go-between for people and earn some commission. Now that Huilong Group’s business is on track, you don’t need to do that anymore.”
Zhao Xiaohui smiled knowingly.
By retiring from the criminal world, he was providing Liang Wei with a larger stage.
It seemed like I was going to earn much less money, but I landed safely.
Having already tasted the sweetness of power-money transactions, Liang Wei was prone to complete madness.
Whom God wishes to destroy, He first makes mad!
Once his desires become insatiable and he starts making money more and more frantically...
Once his father, Liang Qunfeng, stepped down from his position, Zhong Zhengguo was transferred away...
Without a powerful backer, isn't Liang Wei just a fat pig raised in a pen?
When to kill him is not up to him!
"On Christmas, you didn't go on a date with Lu Yike, nor did you see the Gao Xiaoqin sisters. Instead, you spent all your time with a group of engineers researching this little gadget?"
"This isn't some trinket; it's our cash cow for next year!"
As he spoke, Zhao Ruilong turned on an MP3 player that was in the internal testing phase.
"Put on your headphones, I'll play a song for you."
"This thing is so small, much smaller than a cassette recorder and a portable CD player. Can it really play songs?"
"Whether it can be played or not, you'll know once you listen, won't you?"
Zhao Xiaohui put on the headphones with some skepticism.
"Hey, there really is a sound!"
"Not bad, the sound quality is pretty good!"
"But could you change it to another song? I like listening to Cantonese love songs."
Without saying a word, Zhao Ruilong handed the MP3 player to his second sister and pointed to the arrow-like symbol on it.
With a gentle press, Zhao Xiaohui quickly discovered that the song had indeed changed to the second song.
This alone greatly surprised her.
It's especially troublesome to change a song when listening to music on a cassette recorder.
Press and hold the fast forward button to quickly advance the tape containing the previous song.
Whether you can accurately switch to the next song depends entirely on your feel and luck.
The portable CD player, which plays discs, is more advanced.
However, it also takes time to adjust the disc; it doesn't switch immediately with just one press.
Most importantly...
Whether it's a cassette tape or a disc, frequent playback and fast forward/rewinding can easily cause malfunctions.
However, this digital music player MP3 does not have this problem at all.
"Wow, this screen can even play lyrics!"
"Of course, compared to MP3 players already on the market overseas, I have made many innovations. Not only is the workmanship better and the functions more numerous, but the capacity is also larger and the battery life is longer. In terms of drop resistance, waterproofing, and anti-static properties, it is absolutely world-class!"
Zhao Ruilong picked up a thick experimental record book.
"The reason I spent so much time working on such a small thing is not only to perfect the product, but also to use this R&D experience to train the team and establish a complete R&D and testing management system."
"In this way, I can just issue the R&D tasks for new products, and each department will know how to divide the work and cooperate, and how to complete the R&D and testing work, which will greatly improve efficiency and save costs."
Zhao Xiaohui put down her headphones, picked up her lab notebook, and flipped through it.
I don’t know, I’m scared.
A small MP3 player has undergone hundreds of different types of experiments.
Zhao Xiaohui felt a chill run down her spine just looking at it.
I'd like to ask, is it really necessary to be so meticulous?
"I'm not watching anymore, it gives me a headache!"
After putting down the notebook, Zhao Xiaohui quickly picked up her MP3 player.
"This electronic product that you and your team independently developed should also be like the PHS phone, relying on its high quality and low price to seize the market, right?"
Zhao Ruilong lit a cigarette, took a drag, and shook his head.
"Sis, you've got it exactly backwards!"
"The reason why PHS phones are sold so cheaply is because they have to compete with mobile phones; they have to be cheap to get people to buy them."
"The general public has a strong demand for communication. As long as the products are of good quality and reasonably priced, people are willing to pay for them."
“But MP3 players are different. They are optional entertainment products. Not buying one to listen to music will not affect your work or life.”
Zhao Xiaohui nodded slightly.
"That's true. I used to love buying cassette tapes to listen to music. But later, I was either busy taking care of my children or doing business to make money. I could still get by without listening to music."
Zhao Ruilong picked up the MP3 player, which was exquisitely crafted and had a very beautiful paint finish.
"Since it's a consumer product, we must build brand value, so we can't sell it too cheaply."
"We need to use a series of marketing hype to turn it into a fashion trend that countless people will chase after."
"We want to become the cutting-edge technology that young people all over the world dream of, and would even sell a kidney to buy."
How to master consumer psychology?
How to create a media frenzy?
As a time traveler, Zhao Ruilong had naturally seen far too many tricks and schemes.
In that era of the internet economy, demand could be created even when there was none.
In this era when the internet is not yet developed and information dissemination mainly relies on television broadcasts and newspapers and magazines.
Once my father became the top leader of Handong.
It couldn't be easier to mobilize the media and create a viral sensation.
So how much do you want to sell it for?
Zhao Xiaohui asked with great curiosity.
"Not three thousand, not two thousand, just 1999, how about it?"
Zhao Ruilong asked with a smile;
"What? 1999? You're actually planning to sell an MP3 player that can only play music for such a high price? Are you crazy?"
Zhao Xiaohui was shocked, thinking that her brother's pricing was simply insane.
But after taking a puff of his cigarette, Zhao Ruilong said nonchalantly:
"Not to mention the excellent performance of my product, the processor and memory are imported, which are not cheap in themselves."
"Just talking about price, if the price is too low, how can you create a high-end luxury brand image? And where does the scarcity attribute of only the rich come from?"
"Just like those Western luxury goods such as perfumes, watches, clothes, and shoes, if they were all sold very cheaply, could they still be called luxury goods? Would you still be willing to spend a lot of money to buy them?"
Zhao Xiaohui gave an awkward smile.
"Of course not!"
"Isn't buying luxury goods just to satisfy the vanity of 'having what others don't'?"
Zhao Ruilong sneered, "So, in order to satisfy everyone's desire to show off, we can't sell it too cheaply."
"Moreover, I plan to launch it on the market before Qixi Festival (Chinese Valentine's Day). Just think, if it's sold very cheaply, would those guys who are chasing after goddesses have the nerve to offer it to them?"
"..."
Zhao Xiaohui was stunned.
"Brother, what you said is true, but it's a bit harsh!"
"Does this hurt? This is reality!"
Zhao Ruilong flicked his cigarette ash, stood up, and smiled:
"Maybe you think I'm just exploiting people and taking advantage of their lack of knowledge."
"But if you think about it from another angle, if giving away our MP3 player helps them win over their goddess, then spending 1999 is totally worth it."
"And if we're really talking about ripping off consumers, it's the jewelers who package diamond rings as wedding essentials that are truly despicable. It's just a hard, broken stone, why should it be sold for such a high price?"
After saying that, Zhao Ruilong put away an MP3 player with a bright blue casing and a charging cable.
"So you're going to go find Lu Yike now and become her lapdog?"
"How could that be? But even the toughest tomboy needs a little romance now and then. Otherwise, why is it that Liang Wei can't win her over no matter what, but I can tame her into a devoted admirer?"