bayedsolid Chapter 578 Luxury Cars Set Sail! A Business Battle We Can't Afford to Lose!
Chapter 578 Luxury Cars Set Sail! A Business Battle We Can't Afford to Lose!
It was late at night.
Jingzhou Huilong Hotel.
Tang Jiayue, who was completely drunk, was carried upstairs.
The boisterous and lively celebration banquet was finally coming to an end.
After instructing everyone to go back to their rooms and rest, Zhao Ruilong went home with his second sister, Zhao Xiaohui.
Land Rover vehicles have passed French certification and will soon be sold in Europe...
Such a joyous occasion naturally prompted Zhao Xiaohui to travel all the way from Yanjing.
"Are you drunk? Why don't you just sleep here tonight and not go home?"
As soon as they came out of the banquet hall, Zhao Xiaohui asked with concern.
Zhao Ruilong chuckled softly.
"I wanted to ask you that too! You drank so much red wine tonight, aren't you drunk?"
Zhao Xiaohui turned around and glanced behind her.
"Don't you know how much I can drink?"
"If I were to drink freely, Ge Anlin, Xiao Jinhua, and every single one of them would be drunk tonight just like Tang Jiayue!"
Zhao Ruilong nodded silently.
In all these years since I traveled through time, I've never seen my second sister get drunk.
"To be honest, we both underestimated Tang Jiayue!"
Zhao Xiaohui slowly walked into the elevator. Seeing her younger brother's puzzled expression, she immediately explained:
"I'm not talking about his drinking capacity, but his abilities!"
"Of course, to be precise, it's the Tang family's influence in France!"
After uttering an "oh," Zhao Ruilong smiled calmly and said:
"Actually, when he told me that he was very optimistic about Land Rover and wanted to sell China's top domestic luxury brand to Europe, I did have doubts about his ability."
"Because Ge Anlin has been working on this for us for a long time, but it hasn't been approved in the UK yet. Can Tang Jiayue really be more capable than Ge Anlin?"
"Later, after learning more about his family background and confirming that his maternal grandfather had made significant contributions to the exchanges between the two countries, I felt that he was capable."
There were two security guards in the elevator.
Zhao Ruilong, of course, wouldn't speak too directly.
It's impossible to explicitly state that Tang Jiayue is a top-tier comprador capable of accomplishing unimaginable feats.
The clever Zhao Xiaohui naturally understood immediately, without needing her younger brother Zhao Ruilong to explain in more detail.
"Now that the certification has been passed, new problems have arisen."
Zhao Xiaohui and her younger brother walked out of the elevator together. "The biggest problem is whether Land Rover should continue to use the direct-sales model in Europe, just like in China?"
"I believe that from Tang Jiayue's perspective, his family has worked hard and put in a lot of effort for this matter, and they certainly don't want the brand to operate directly, since they don't have a single share in Land Rover!"
"But if you switch to a brand licensing model, you'll definitely worry about whether they have the ability to provide good pre-sales and after-sales service, and whether they'll just focus on making more money and lower their service standards!"
Zhao Ruilong did not rush to answer.
He consciously walked around the rear of the car and got into the Land Rover D9 minivan from the other side.
Zhao Xiaohui bent down to get into the car, gently pressed a button, and the electric sliding door slowly closed.
Why don't you tell me your thoughts first?
Zhao Ruilong asked without a smile.
My second sister is not only a family member, but also one of the behind-the-scenes bosses of the group.
Therefore, even if Zhao Ruilong had an idea for a long time, he would first seek his second sister's opinion.
If we agree, that's great. If we disagree, we can still discuss and communicate to get her to accept our ideas.
Regarding the question of how to operate Land Rover after it entered the European market...
Zhao Ruilong had a feeling that his second sister was more inclined to brand licensing.
"I?"
Zhao Xiaohui smiled and looked straight ahead.
"My personal opinion is definitely that it should be licensed operation."
"Just like our group's various electronic products such as MP3 players, game consoles, computers, printers, and servers."
“In the European region, we don’t have a strong network of contacts, so finding agents and distributors is the simplest and most convenient option.”
"Otherwise, if we operate directly under the brand, the location and decoration of the stores are secondary. The most troublesome thing is recruiting talents from all aspects and building a team."
"Sending personnel from within the country can obviously only provide initial training; the subsequent operation and management will require local talent familiar with the local situation..."
Zhao Ruilong listened silently, without rushing to refute.
The Land Rover D9 minivan drove leisurely through the city of Jingzhou.
Looking out at the modern streets, and then at the car interior with its large central control screen and colorful ambient lighting...
It really feels like I've traveled back in time, as if I'm no longer in China in 2003.
Thinking back to another world, it seems that it was around 2013 that domestically produced new energy vehicles began to go abroad and be sold to developed countries.
And now...
Not only have I enabled new energy vehicles to be born and developed faster and better in China, but they are also about to be sold to Europe, almost ten years ahead of the other world!
Regardless of the business model adopted or the future sales figures, the fact that Longguo's new energy vehicles can be sold to Europe is already quite remarkable!
So after patiently waiting for his second sister to finish speaking, Zhao Ruilong said calmly:
"Sister, they say businessmen don't get up early for nothing. Tang Jiayue has gone to great lengths and spent a lot of money to help us with this. Of course, his ultimate goal is to make money!"
"And your desire to license your brand and have him act as your agent for sales in France, or even the entire EU market, is not just for simplicity and convenience, but also to make a lot of money easily!"
"Your thinking is sound, and your ideas are good. You believe that since Land Rover sells well in China, it will definitely sell quite well in Europe, where consumer spending power is even stronger."
Isn't that obvious?
Zhao Xiaohui raised her hand and pointed from left to right.
"Look at our technologically advanced and luxurious Land Rover commercial vehicle, and then look at other brands. Ours is clearly more advanced and high-end. This is what a car should look like in the 21st century!"
Zhao Ruilong smiled.
"Looking at the product alone, whether it's the exterior and interior design, technological features, safety performance, or driving experience, we are undoubtedly far ahead!"
"The reason why wealthy business owners in China are willing to buy Land Rover is because our prices are not much different from those of imported luxury cars, and we are more technologically advanced and luxurious."
"But... Sister, do you really believe, like Tang Jiayue, that our Land Rover cars will be just as popular and successful in Europe as they are in China?"
Zhao Xiaohui frowned and said, "Isn't that right? The tech products that were popular in China before also sold well in Europe, which is enough to prove that even people in different regions have the same recognition of good products!"
"From MP3 to MP4, from digital cameras to handheld game consoles, from desktop computers to laptops, from industrial control computers to servers, from printers to tablets... If it weren't for the fact that many European countries haven't yet popularized 3G networks, I believe 3G mobile phones would have been just as popular both domestically and internationally!"
It is often said that once a person achieves success through a certain method, they are prone to developing a path dependency.
Huilong Group has successfully sold far more electronic products to Europe than just one.
The repeated successes have convinced countless people that any product that is a bestseller in China will also be popular abroad.
In fact, because developed countries have stronger purchasing power and people are more willing to overspend, they may achieve higher sales than in China.
Just like the slim, lightweight, and portable high-performance laptops from Huilong.
In China, where the average annual income per capita is less than 10,000 yuan, not only can ordinary people not afford it, but even many enterprises and institutions dare not purchase it. Only a portion of high-end business people buy it.
However, in developed Western countries, the price is much higher than in China due to transportation, tariffs, and dealer markups, but sales are still very good, especially among college students.
therefore.
Under the influence of ingrained thinking, it's understandable that Second Sister, Tang Jiayue, Ge Anlin, and everyone else believed that Land Rover, which was a hot seller in China, would also sell well in Europe.
In particular, luxury car brands from Europe, which are extremely expensive when exported to China, can still achieve a certain sales volume. They naturally believe that the more technologically advanced and luxurious Land Rover, when exported to Europe, cannot possibly have dismal sales!
Therefore, Zhao Ruilong's attempt to persuade his second sister to calm down cannot be described as 'blindly confident'.
Their arguments are indeed well-founded and irrefutable from any angle.
If Zhao Ruilong weren't a time traveler, he would definitely have the same thoughts as them.
"Hey, why aren't you saying anything?"
"Do you really think that such a good car like ours will have trouble selling in Europe?"
Zhao Xiaohui looked at her younger brother with great confusion.
Over the years, Huilong Group has experienced rapid and continuous development, and Zhao Ruilong, the younger brother, has made invaluable contributions to this success.
In the past, Zhao Xiaohui disagreed with her brother on many important decisions, but in the end, her brother was always right.
After this happened many times, Zhao Xiaohui developed a habit of unconditionally trusting her younger brother.
If you can't understand it, it's because you lack the ability and vision. In the future, facts will prove your brother right.
Just like investing in building high-speed railways, manufacturing airplanes, and developing solar and wind power, etc...
Projects with huge investments and extremely long payback periods are simply not worthwhile no matter how you look at it.
But when these projects generated huge social benefits and brought great advantages to the Zhao family, Zhao Xiaohui realized that her brother wasn't calculating the economic benefits.
So, right after the joyous and lively celebration banquet, her younger brother seemed pessimistic about Land Rover's market prospects in Europe, which naturally made Zhao Xiaohui a little anxious.
Shouldn't we invest huge amounts of human, material, and financial resources to penetrate the European market for Land Rover?
If the younger brother felt it was unnecessary, why did he agree to and support Tang Jiayue in the first place?
Meeting his second sister's questioning and anxious gaze, Zhao Ruilong said calmly:
"I can't explain it to you in just a few words. Let's talk about it when we get home!"
"Fine, let's see how you explain this!"
Zhao Xiaohui crossed her arms and frowned, unable to understand what was going on.
If you don't have a positive outlook on it, why support the Tang Jiayue and have Land Rover send it to France for certification?
If you don't have a good feeling about it, why did you rush back from Tianjin to personally pick him up at the airport and treat him to such a warm welcome?
"Ruilong, Ruilong, what are you really thinking?"
Completely baffled, Zhao Xiaohui frowned and glanced at her younger brother.
She was anxious and upset, but her brother remained calm.
It's as if they're strategizing and have everything under control!
A few minutes later, the Land Rover minivan arrived at the Zhao family villa.
As soon as the car came to a stop, Zhao Ruilong gave the order:
"You two go back and rest first, you don't need to turn off the car."
"Ok!"
After the two guards got out of the car, closed the door, and left.
Zhao Ruilong lowered his side window, took out a cigarette, lit it, and started smoking.
"Sis, do you really believe that the Land Rover will sell exceptionally well in Europe?"
"While it's not exceptionally good, sales won't be too bad either."
Zhao Xiaohui answered very decisively.
"Are you so sure? Considering the impact of transportation, tariffs, exchange rates, and other factors, the price of our Land Rover vehicles in Europe is estimated to be between 80,000 and 120,000. It's not a luxury car that working-class people can afford!"