Starting from a thatched cottage, the farmer embarked on the road to wealth through imperial examina

Chapter 125 Marketing Ideas



Chapter 125 Marketing Ideas

The boss held the sugar spoon attentively and drew on the drawing board with flying dragons and phoenixes. It took him a while to finish drawing Liang Jingcheng's dragon.

"How about it, am I awesome?"

Liang Jingcheng took the sugar dragon handed to him by the boss, like a proud peacock.

Ye Changyan stretched out his hand and turned the sugar painting turntable. The pointer began to spin rapidly. It spun for a long time before slowly slowing down. The pointer slid over the carp, then the dragon, then the peach, the rooster, the pear, and the puppy. Everyone stared at the pointer.

The pointer slid to the position of the grapes and continued to slide slowly. Everyone was a little excited because the peacock was under the grapes.

The pointer seemed to have no intention of stopping in the grape area and was still sliding forward slowly. Amid the cheers of Wulang and Erniu, the pointer crossed the dividing line and finally stopped in the peacock area.

"You're lucky, little brother. No one has won a peacock at my stall for three days. So I'll draw a peacock for you."

Wulang and Erniu were staring at the boss's painting of a peacock with excitement, but Liang Jingcheng looked like a defeated peacock, and the dragon in his hand didn't even taste good anymore.

Seeing Liang Jingcheng's reaction, Ye Changyan smiled faintly. Liang Jingcheng glared at Ye Changyan and turned to watch the boss painting with sugar.

After a while, the boss handed the painted peacock to Ye Changyan. Ye Changyan smiled and handed the peacock sugar painting to Wulang.

"Goro, here you go."

Wu Lang took the sugar painting with a smile on his face. Seeing this, Liang Jingcheng also handed his sugar dragon painting to Erniu.

The brother and sister happily ran forward holding the sugar paintings. They were reluctant to eat the peacock and dragon paintings, which made the children on the street look envious.

After walking around for a while and seeing that it was getting late, the group returned to Fenghua Inn as they had to attend the opening ceremony of Yunfeng Tower tomorrow.

The next day, everyone slept until dawn and had a simple breakfast in the inn. When they arrived at Yunfeng Tower, they saw that the road was blocked by endless stream of guests.

Ye Changyan saw some familiar faces, such as Li Yuanlin, Li Yuanpu, Yang Ruotai and others from Wanshou County who had already arrived.

Ye Changyan exchanged a few simple greetings with these people, and then he saw Huang Huamin walking towards him with a smile on his face.

"Brother Ye, good morning."

Huang Huamin looked very friendly as he stepped forward to greet Ye Changyan. Seeing Mr. Cai, Liang Jingcheng, Erniu, Wulang and others beside Ye Changyan, he also greeted them politely.

After listening to Ye Changyan's brief introduction, Huang Huamin realized that these people were all people close to Ye Changyan. He then saluted Mr. Cai solemnly.

After some greetings, Ye Changyan and Huang Huamin entered a secluded private room alone.

"Brother Ye, I have thought about the cooperation you mentioned earlier and I think it is very necessary."

Seeing that Huang Huamin came straight to the point, Ye Changyan was pleased to see it. It seemed that Huang Huamin not only had a keen business sense, but also had a quick reaction when assessing the situation.

The two sat down to discuss some specific matters. Ye Changyan suggested that the supply was limited at the current stage, and it was not advisable to put wintersweet hydrosol and perfume on the shelves of Yanzhilou in a big way.

Huang Huamin didn't quite understand what Ye Changyan meant, so he asked Ye Changyan.

"Brother Ye, if we don't put these on the shelves, how will the wealthy ladies who come to shop know about these good things?"

Ye Changyan just smiled and then spoke to Huang Huamin.

"When there is not much of this good stuff available, you should start with acquaintances, especially the people you know best. For example, if a lady has dry skin, your staff in the building can pretend to be mysterious and open a locked cabinet in front of her, take out a trial bottle of wintersweet pure water from it, and let her try it on the spot. I believe that after the lady has experienced the effect, she will actively ask about purchasing without your staff deliberately selling her products."

After hearing what Ye Changyan said, Huang Huamin seemed to understand a little.

"Think about it, when this lady sees that you took this thing out of a locked cabinet and didn't show it to anyone, she will guess that it must be valuable. After she tries it and finds out its outstanding effect, she will be sure of her guess. And your people secretly gave it to her to try, so she will feel that you, Yanzhilou, value her and care about her. Do you think she will remain indifferent?"

Huang Huamin's eyes turned and he thought this was a great trick!

"When the time comes, I will sell this winter plum pure water to this lady at a relatively high price. She will be more likely to accept it and will feel that she is being treated as a VIP in your Rouge Building."

Huang Huamin showed joy on his face. Ye Changyan's idea was indeed different from that of ordinary people.

"Next time this lady comes, she might ask what other good things are in this locked cabinet. You can be reserved and quietly show her the wintersweet perfume."

Ye Changyan picked up the teacup, took a sip, and continued.

"I think this wintersweet pure water and wintersweet perfume will quietly spread among the ladies and daughters of Yuzhou Prefecture after the spring. By then, we will launch pure water with other functions and perfumes with different flavors to meet the different needs of the ladies and daughters."

Huang Huamin smiled and nodded repeatedly.

"Brother Huang, although I promised you a supply of 100 bottles of hydrosol and perfume per month, it is difficult to further expand the supply. Therefore, I suggest that the hydrosol and perfume should not be put on the shelves and locked in the cabinet to maintain the mystery. In addition, the consumption threshold should not be easily lowered. Otherwise, not only will the supply volume not be guaranteed, but the value of the hydrosol and perfume in the eyes of noble ladies and daughters will also be greatly reduced."

"Brother Ye, your idea is really different from others. I originally planned to put the hydrosol and perfume in the most conspicuous position on the counter to attract everyone's attention. I didn't expect that Brother Ye's idea was to go the other way. I have to admire you."

"Brother Huang, there is one more thing I need to remind you of. Although the amount of this perfume is much less than that of hydrosol, the rarity of this perfume is far beyond that of hydrosol. Moreover, this hydrosol mostly satisfies the needs of the body's skin, but this perfume is more about satisfying the needs of the spiritual realm. So when it comes to the price of this perfume, you can be more open-minded."

After Ye Changyan's reminder, Huang Huamin decided to rethink the pricing strategy.

The two discussed some specific details and reached a specific agreement.

After the opening of Yunfeng Building is completed, the goods from Zhong’s Store will be transferred to Huang Huamin. The remaining supply will be arranged after Ye Changyan returns to Wanshou County.

When the two came out of the private room, the Yunfeng Tower was already full of guests who came to show their support. Ye Changyan and Huang Huamin then returned to their seats.

Just after the hour of Si, the sound of firecrackers was heard outside the Yunfeng Tower, followed by the sound of loud gongs and drums. Wulang and Erniu both covered their ears and leaned over the window of the private room to look out.

"Brother, come and see, there is a lion dance team downstairs!"


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