bayedsolid Chapter 581
Chapter 581
In 2021, there were four domestic films that attracted the most attention during the summer season: Jackie Chan's "The Myth of Love", the comedy "The Road Ahead 2", the fantasy film "The Order of the Gods", and Fan Siying's "Love Holiday".
"Mythical Romance" has Jack Chan's golden brand. Although the quality of Uncle Jack's movies has been uneven in recent years, as long as he is there, people are still willing to spend money.
This box office appeal is unmatched.
"No Way Forward 2" is a comedy film that has become a box office hit in China in recent years. With the success of its predecessor and the return of the original cast, it is widely regarded as a promising film and has even generated more discussion than "Mythical Romance".
"The Order to Kill God" is a film that has gained popularity through controversy. The main actors are all popular celebrities, and the director has made some surprising remarks. The film is in a very delicate state, with fans desperately defending it while casual viewers are dismissive.
Needless to say, Fan Siying is currently the most popular actress in China. However, given that her previous two films were both flops, many people are in a wait-and-see state.
Compared to the four films mentioned above, "You Are the Apple of My Eye" is a tier below in terms of buzz, as it falls short in both investment and star power.
If it weren't for the popularity of Lu Qingfeng, the author of the novel, the situation might have been even worse.
Watching a movie is much more complicated than it used to be, and the disputes arising from the fan culture surrounding celebrities have also spilled over onto the big screen.
They compete for box office revenue, fight for top billing, and debate acting skills—they vie for superiority in every aspect.
The industry places more emphasis on screen time allocation and box office share.
Therefore, early promotion is very important. If you can't get off to a good start, theater managers will vote with their feet and reschedule poorly performing movies for those with higher box office numbers.
After the first day of screenings at the College Student Film Festival, promotional materials from various companies dominated the front pages of major social media platforms.
Seven out of the top ten trending topics on Weibo are related to these movies.
"Mythical Romance" directly used the slogan of "Uncle Jackie Chan's best movie in nearly ten years" to strongly lean towards nostalgia, and also boosted the news that the theme song "Beautiful Myth" had entered the music charts on the Korean Peninsula.
Let's also show off Lu Qingfeng and Kim Hee-won's performances from "Music Core".
Among the various films, "Mythical Romance" has the most potential and the highest popularity.
"The Road Ahead 2" mainly focuses on the excellent original work, promoting itself by staying true to its original intentions and continuing the style of the original. If you ignore the fans and paid commenters, this movie actually has the best prospects, with a very stable audience of casual viewers.
The most heated discussion was about "The Order of the Gods". During the film festival, fans of several popular celebrities got into a fight over the positioning of the celebrities. Because the director's sexual orientation was unclear, the argument suddenly turned into something vulgar.
This movie is the most fun.
Regarding "Love Holiday," at the fan meeting, Fan Siying made a promise to her fans: if the box office exceeds 800 million, she will do a live dance to "Meow Meow Meow."
This is a viral internet song that's currently very popular, and many minor celebrities have tried to sing it.
Because it was considered borderline, even celebrities who valued their status didn't jump in, but this woman was really going all out to boost ticket sales.
The promotion for "You Are the Apple of My Eye" was the most interesting. The largest font on the promotional posters read: "Adapted from Lu Qingfeng's novel of the same name," and his name also occupied the center position.
Someone who didn't know better would think he was the lead actor.
In the new trailer, Lu Qingfeng, who makes a cameo appearance, also appears frequently.
Lu Qingfeng had reason to suspect that Wei Ze's editing techniques were learned from Shi Maoan.
"Lu, do you have time tomorrow?"
This is the fifth call Lu Qingfeng has received from Wei Ze this week.
He also knew that Wei Ze was under a lot of pressure as it was his first film to be shown on the big screen, but wasn't it a bit outrageous for you to keep calling me?
"Director Wei, it's not that I don't want to agree, but I have other commitments to make. I've already promoted your work online."
"I understand, I understand. I've seen everything you've done, thank you."
Wei Ze chuckled dryly on the other end of the phone.
He also knew that Lu Qingfeng had already fulfilled his contractual obligations, and even exceeded them, so there was no reason for him to bother the other party further.
Ultimately, the box office revenue of this film has little to do with the author.
"The atmosphere wasn't as good without you. If possible, I hope you can come a couple more times. Of course, there will be compensation."
The main problem is the absence of Lu Qingfeng, which means there's no good angle for publicity.
"Director Wei, I'm not just trying to brush you off. I do have my own things to do, and I think your films are really great. Why not focus on the quality of the films?"
“We are also working on that, but as you know, before the movie is officially released, people are more concerned about the people.”
Wei Ze was also quite helpless.
"Hey, I have an idea, what do you think?"
Lu Qingfeng thought for a moment and then said.
"You said."
Wei Ze was very serious.
“When it was first screened, I saw that many audience members were very moved after watching it. We could try to film their reactions as promotional material for the film’s reputation.”
"Also, short videos are so popular now. Once a behavior becomes popular, it will inspire many people to imitate it. Our movie uses youth as its selling point, and many scenes can be taken out and promoted separately, such as nostalgia triggers."
"We could also come up with a topic that's easy to spread, like your memories of youth."
Lu Qingfeng recounted a marketing strategy used by a movie from his past life. "It's for everyone's benefit, not just for me to enjoy the spoils while the master reaps the rewards."
He recalled that the film was of mediocre quality, but it became a box office hit thanks to its advanced marketing.
Many self-media outlets later analyzed this successful marketing campaign, and it was from this movie that the promotion and distribution of many movies became increasingly unscrupulous.
Wei Ze's "Those Years" is of high quality, and it is unlikely to suffer the same huge backlash from public opinion as the movie in my previous life.
After he finished speaking, there was a long silence on the other end of the phone.
"Lu, you are a genius."
Looking at the phone that had just been hung up, Lu Qingfeng shook his head, hoping that Lao Wei would restrain himself.
Stopping thinking about these things, he continued with his work.
【…】
Stanford introduced them to us: "This is Dr. Watson, and this is Mr. Holmes."
【…】
It is the first chapter of Sherlock Holmes, A Study in Scarlet.
Since returning from the film festival, I've been spending the last two days either at school or organizing the Sherlock Holmes series. Just like when I wrote novels, I've written character designs, outlines, details of each case, and even drawn several character sketches.
With all of this sorted out, I finally started writing formally today.
Pick up your pen, calm down again, and continue writing.