bayedsolid Chapter 425 Gaoyuan≈Yao Ming
Chapter 425 Gaoyuan≈Yao Ming
Chapter 425 Gaoyuan≈Yao Ming
CCTV and PP Sports had cooperated with Yuanshuai when broadcasting DB's São Paulo State Championship. Now the two sides have joined forces again and won the broadcasting rights of Maritimo's Portuguese Super League match.
There are two main reasons why the negotiation of broadcasting rights was negotiated after the start of the Portuguese Super League:
First, both CCTV and PP Sports have concerns.
Although Maritimo is a Chinese-funded team, the head coach and some players are Chinese, but the gimmicks of the Chinese-funded teams have been terrible in recent years. Espanyol, Wolves, Inter Milan, and more than 30 European teams controlled by Chinese-funded teams.
Rare things are more expensive, and it is not surprising that there are more teams controlled by Chinese capital.However, Maritimo is not favored in terms of strength or prospects, so domestic broadcast organizations are very hesitant.
Second, the reason for the price.
Although the Portuguese Super League is known as the sixth largest league in Europe, its attractiveness and overall strength are still far behind the mainstream leagues.This determines that it is impossible for the broadcasting organization to use too many resources to smash the broadcasting rights of the Portuguese Super League.
However, after the two battles, Maritimo used practical actions to dispel the concerns of domestic broadcasters. Not only did they win both games, the game was very exciting, and more than half of the main players on the field were Chinese, which played a huge role.
This is different from other Chinese-controlled teams. Other teams only have Chinese capital, but what everyone watches is the game, not how your capital operates.
Other teams couldn't mobilize the interest of domestic fans, but Maritimo was different. A group of Chinese under the leadership of a young Chinese marshal defeated the Europeans.
Gao Yuan, Wang Zi, and other Chinese teenagers in Maritimo are all figures with their own traffic and topics. With attention, there will be advertising sponsorships, so in terms of funds, broadcast agencies are no longer so fussy.
The broadcast rights negotiation this time is different from the Sao Paulo State Championship.
In the previous broadcast of DB games, Yuanshuai Sports acted as a middleman. They first obtained the broadcast rights of DB games from the Sao Paulo State Football Association, and then resold them to domestic broadcast organizations, earning a lot of difference.
However, the Portuguese league is more mature and commercialized, and there is no such loophole for Yuanshuai Sports to exploit.
Therefore, Yuanshuai Sports can only help domestic broadcasters win the broadcasting rights by investing in shares.
After several rounds of intense negotiations, the domestic negotiators represented by Yuanshuai Sports finally won the "C package" of the Portuguese Super League broadcast rights at a relatively low price.
The differentiated sales of European league broadcasting rights are done very well, divided into different levels.
"Package A" refers to all matches in the 34 rounds including all strong dialogues.
"Package B" refers to a total of 34 games in 60 rounds, excluding the direct dialogue between the top three in the Portuguese Super League.
The "C package" is a special package, which can only broadcast 34 rounds of a designated team, as well as a small number of games with very little attention.
But that's enough. What everyone cares about is not the Portuguese Super League, but Maritimo, or the Chinese in Maritimo.After all, even the Portuguese Super League matchup between Porto VS Benfica will not be more attractive than the Milan Derby of the two declining nobles in Milan.
This is a multi-win business.
For the Portuguese Super League, this is a stepping stone to open up the huge Chinese market.Therefore, the Portuguese Super League Professional League would rather keep the price very low, and desperately want to sell the broadcasting rights to Chinese broadcasting organizations.
For CCTV and PP Sports, they bought all the broadcasting rights of the Portuguese Super League in Maritimo at a very low cost. Domestic businesses who wanted to add advertisements to the broadcast of the game flocked to it, and the attention of the fans was very high. It can be regarded as a double harvest of economic and social benefits.
For Yuanshuai Sports, although the income this time is much less than that in the Sao Paulo State Championships, no matter how little the income is, it is still profitable, and this time it is a low-income earning, as long as it invests with the broadcasting agency, and there is no need to worry about other things, just wait for the dividends of advertising fees.
Finally, there is Maritimo.Because there is an organization that specifically buys their games, they are also, for the first time, able to enjoy additional broadcasting fee dividends like the top three in the Portuguese Super League, and their books are suddenly much better.
More importantly, they have successfully opened the door to the Chinese market and gained the attention of a market with a population of 14 billion.
Almost at the same time that CCTV announced the full broadcast of Maritimo's league this season, countless well-known Chinese companies called the Maritimo club, wanting to discuss in-depth cooperation.
Even a well-known domestic car brand wants to buy the naming rights of Dos Barores Stadium for the next 5 years at a price of 20 million euros.
A well-known domestic financial media commented:
"Regardless of Maritimo's final competitive performance, commercially, they have done a great deal!
Their decision to sign Chinese coach Gao Yuan this summer reminds people of the Houston Rockets' decision to sign Yao Ming.
When Yao Ming joined the Rockets in 2002, Rockets owner Alexander was worth only 8500 million US dollars, ranking the bottom of the league's owners. It can be said that the team is about to fail.But after Yao Ming entered the Rockets, countless well-known brands immediately gathered at the Toyota Center, the home of the Rockets.
In the third year of Yao Ming's entry into the Rockets in 2006, Alexander's worth reached 12 billion US dollars, and in 2017, when Alexander sold the Rockets to Tillman Fertitta, he sold a full 22 billion US dollars!
Yao Ming is the cash cow of the American Alexander, and there is no doubt that Gao Yuan also helped the Chinese boss Jiang Jianzhang earn a lot of money.
Boss Jiang's reputation in the investment community has always been poor. His profit-seeking model and predatory investment methods have always been criticized by the industry, which earned him the title of "Vulture".
However, will the decision to sign Gaoyuan this time change our impression of Boss Jiang's inherent investment model and become a win-win deal?let us wait and see!
......"
After Gao Yuan's arrival, Maritimo's achievements are obvious to all, and almost everyone is sincerely happy for this win-win signing.
However, some people are happy while others are sad, and some people are not happy about Maritimo's great progress.
Moreover, this person is still a high-level executive of the club—Vice Chairman Chen Wenbin.
There is a saying, don't worry about scarcity but inequality.Since Vice Chairman Chen entered the club with Chinese capital, Maritimo's life is like Wang Xiaoer's Chinese New Year-every year is not as good as every year.
However, no matter how bad the club is, Chairman Chen's life is not difficult, because he is very clear about his identity and mission.I only need to be responsible to my boss Jiang Jianzhang, and I don't have to worry about the rest.
Whether the team plays stinky or not, it's my own business; whether it is relegated or not, it has nothing to do with me!I just need to complete the task of "export to domestic sales" assigned by the boss, and grab benefits for the boss.
All along, Vice Chairman Chen's life was going well.Although the stubborn Albert Ferrez has been against him, he is a foreigner after all, playing tricks, far worse than the Chinese. As long as he firmly grasps the one-way connection with the boss, Ferrez's small arms can't twist his big thick legs.
However, this leisurely little day came to an abrupt end when the damn young Chinese head coach came.
I thought that this kid was young and had no deep experience in the world. He might know some football skills and tactics, but he was far behind in dealing with people.
But I didn't expect this kid to be the reincarnation of Sun Houzi, with an exquisite face and a seven-apertured heart, who began to practice in the womb of his mother's womb!
By the time he realized that the danger was approaching, he had unknowingly won too much power!
Seeing that the situation was not good, I originally wanted to join forces with Ferris to give this kid a hard time, but somehow, this kid turned danger into good fortune. Not only was he not hurt at all, but Ferris resigned!To be honest, I still don't understand why Ferrez resigned.
As soon as Ferrez left, the club's high-level Romance of the Three Kingdoms turned into a two-hero club, and the two sides had no buffer zone.We have to fight directly.
Moreover, Chen Wenbin discovered even more sadly that the club's new shareholder had inextricable connections with Gao Yuan, and the new manager Yan Ruyu even wore a pair of pants with Gao Yuan!
This time, he completely became a minority.
But these are not the crux of the problem. The most important thing is that Gao Yuan is a Chinese. Unlike Ferrez, he has a natural distance from Boss Jiang. He seems to be appreciated by Boss Jiang in the process of opening up high frontiers for the club. If they have a direct contact, he will be completely thrown into the trash.
Chen Wenbin was in panic all day long, but he was afraid of something. At this time, he received a call from the big boss Jiang Jianzhang.
The next day, Chen Wenbin walked into Gao Yuan's head coach's office with a gloomy expression.
"The boss may be coming to Europe recently. He asked me to inform you that if the team can win consecutive victories, he will make a special trip to the club to express condolences to the team. At that time, he may have a deep talk with you!"
After finishing speaking, Chen Wenbin left without looking back with a sullen face.
Looking at Chen Wenbin's leaving back, Gao Yuan sneered:
Is the big boss finally coming out?Hehe, interesting!
(End of this chapter)